Question 1

What is Crux?

Accepted Answer

Crux is a private AI thinking tool for founders and operators of small to mid-size businesses. It helps identify the single most important constraint — the crux — in any business challenge, and works through specific, credible solutions. It is not a consulting firm or coaching service.

Question 2

Who is Crux for?

Accepted Answer

Crux is for founders and operators of businesses with 1–500 employees who need a sharp thinking partner for their most pressing challenges — sales, margins, talent, operations, marketing, cash flow, or growth — without paying $500/hour for a consultant.

Question 3

What does "the crux of the problem" mean?

Accepted Answer

The crux is the single most important constraint or root cause that, if resolved, would unlock the most downstream improvement. A business may have 10 problems, but usually one is the crux. Crux helps you find and fix that one.

Question 4

Is Crux private?

Accepted Answer

Yes. Sessions are saved locally on your device. No data is sold or shared with third parties.

Find the crux of your problem.